About Us

The Brand Ambassadors Agency was founded by Lucy Walsh in 2015. With over 20 years of experience in fashion having been Commercial Director at “Industry Bible”, Drapers Magazine for 10 years and then heading up Pure fashion exhibition for 5 years she is well placed to launch and nurture brands into the UK market.

The Brand Ambassadors Agency represents a mix of contemporary womenswear brands from around the globe.  We sell to over 150 of the best independent boutiques across the UK and Ireland alongside departments stores and e-tailers.

We are a female founded and fully female team, dedicated to sourcing brands that have something special about them that can excite and thrill our buyers.

We are a one stop shop to break your brand into the UK and Irish market and will navigate your brand development, market entry, marketing and pr, tradeshow planning, in store training and after sales care. We are dedicated to a focused and personal strategy to help develop and build your brands success, helping you to expand and thrive in a steady and long lasting way.

We work with a number of key influencers and hold seasonal events in our showroom helping your brand to raise it’s profile across social media.  Our own Instagram page The_Brand_Ambassadors_Agency has over 17,500 followers, the largest audience of any UK fashion agency and our “Trying On Sessions” help buyers to see how the collection looks ahead of meetings and are an immensely useful tool.

Lucy organises The Fashion Huddle which is now in its 5th season. A collaboration of 12 multi-branded fashion agencies showing nearly 100 womenswear brands under one roof in Hammersmith West London.

Lucy sits on the prestigious “Drapers Independents Awards” judging panel.

In 2023 we won “Best Fashion Agency” category at The Boutique Magazine Star Awards.