NOIB’s unique selling proposition is the opposing duality seen in all elements associated with the brand’s designs – the garments, the brand creatives (on a closer look, all creatives feature the use of two contrasting elements) and even the founders – everything comes in a set of 2. All these elements combine to symbolise the dichotomy in the name ‘No in Between’.
Conceptualised by a husband – wife duo, NOIB (No In Between) is a womenswear label based out of Delhi. With a background in fashion design & tech, the founders together wanted to take their collective experience to create a unique brand, catering to the evolving needs of the modern woman.
In true alignment with the name, every style in the collection has two contrasting options – an eclectic print and a solid colour. By creating these two options, our vision is to tap a wider range of customers with distinct preferences.