New Day Originals is a small family business founded by Dave & Finula (aka Fin).  Fin felt there was a lack of choice for women in their 40's and 50's for  sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable.  Lockdown gave the couple an opportunity to explore this further and the brand was launched 2020. 

This brand is a Spring only collection and will return for SS27